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Be ready for every seasonal opportunity

Changing weather conditions create demand for both winter and all-season solutions, while drivers increasingly look for tyres that deliver confidence, safety and control. With Bridgestone Blizzak 6 and Turanza All Season 6, you can meet these needs with proven performance across a broad range of vehicles. That's what really matters.

With 90% coverage¹ across the top 10 newly registered passenger cars, Bridgestone helps you serve more customers with the right product and fitment.

Bringing you to what's important all winter long

Proven by experts, confirmed by drivers – Blizzak 6 gives you more reasons to recommend Bridgestone with confidence this winter.

Our flagship winter tyre continues to earn strong independent recognition in the 2026 winter tests, with ‘exemplary’ ratings from AUTO BILD² and AUTO BILD sportscars³, as well as a ‘Very Good’ rating from AvD⁴, reinforcing its high level of performance.

Bridgestone Blizzak 6 has also been named Best Winter Tyre in the latest DriverReviews Winter Customer Choice Awards⁵, based on real-world feedback from drivers across Europe.

Bringing you to what’s important in all seasons

Turanza All Season 6 continues to demonstrate its strong all-round performance in independent tyre tests, earning a “Very Good” rating from AvD6 and “Highly Recommended” from AUTO ZEITUNG7. These results give you even more confidence to recommend Turanza All Season 6 as a trusted choice for year-round mobility.

More coverage.

More business opportunities.

With broader line-up coverage, you can meet more customer needs with the right fitment and turn them into new opportunities for your business. Access all Bridgestone business solutions through one integrated digital platform designed to help you recommend the right products and support sales opportunities throughout the season.

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1) Europool Market Demand

2) AUTO BILD 44/2026 – AUTO BILD Winter Tyre Test 2026 – Test Vehicle: VW Golf – Tested size: 205/55R16 – Rank 2 of 14 3) AUTO BILD sportscars 11/2026 – AUTO BILD sportscars Winter Tyre Test 2026 – Test Vehicle: BMW

4) avd.de 09/2026 – AvD Winter Tyre Test 2026 – Test Vehicle: Audi A3 – Tested size: 225/45 R17 – Rank 5 of 15​

5) DriverReviews – 10/2026 – DriverReviews Winter Customer Choice Awards 2026/27 6) avd.de 08/2026 – AvD All-season Tyre Test 2026 – Test Vehicle: BMW 3-series – Tested size: 225/50 R17 – Rank 2 of 12 7) AUTO ZEITUNG 20/2026 – AUTO ZEITUNG All-Season Tyre Test 2026 – Test Vehicles: Golf 8 TSI (winter tests) & Golf 8 GTI (summer tests) – Tested size: 225/45 R17 – Rank 5 of 10

 

Bridgestone Europe NV/SA

Branch Office Spreitenbach

Bodenäckerstrasse 1

8957 Spreitenbach

Switzerland

 

Legal Representative: Urs Lüchinger

Registereintragung: Handelsgericht Kanton Aargau CHE-300.064.415 | USt-ID.: CHE-300.064.415

 

Bank details: ING Bank N.V.,

Amsterdam, Lancy/Geneva Branch, IBAN: CH86 0838 7000 0010 8072 8

 

Tel.: +41 56 418 71 11 | URL: www.bridgestone.ch

 

Bridgestone Europe NV/SA Management Board: Mete Ekin (Formand), Arianna Antonella, Jerome Boulet, Jacques Fourie, Daniel Giroud, Tomohiro Inoue, Javier Juarez, Karen McDonald, Astrid Rahn, Simone Rando

 

Bridgestone Europe NV/SA Supervisory Board: Emilio Tiberio (Formand), Scott Damon, Tonny Dekker, Dean Kim
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